Everyone with a social media page or a website has to upload new photos, like headshots, at some point. Creating descriptive, keyword-rich file names is absolutely crucial for image optimization. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.
If you Google “Jonathan Morgan Jenkins” or “Performance Production Services” and click “Images” in the menu, you will find multiple pictures about me and PPS. That is because the file names include my name or PPS. Here is an example of the file name on one of my photos.
So, before you upload any photos to a site where Google will index them, make sure you change the ‘file name’ to describe the picture. Instead of using the generic name that your camera gave to the image such as DCMIMAGE10.jpg for your latest headshot, change the file name to your name. The photo will, then, eventually appear in Google searches for your name. This is simple but powerful information.
Here is a great blog to read more: Image Optimization Tips
Jonathan Morgan Jenkins